Internet
content is no longer treated equally in 2014, as the Federal
Communications Commission Open Internet Order ran into a closed
courtroom door this week in the net neutrality case of Verizon v.
FCC.This controversial ruling in favor of internet service providers
(ISPs) strikes down government regulations that had prohibited their
discrimination of data that passed through their pipelines.The mistake
of the FCC was that it classified ISPs as "information service
providers" in 2002. This week, more than a decade later,China tourist visaamino resin the
court's 3-0 decision saw through the agency's attempt to adopt rules as
if ISPs were of the more regulated "common carriers" distinction
applied to telecom companies.Now Verizon,Banner Pen AT&T,
Time Warner or whomever you get your internet from can legally increase
the speed of content that conforms to their business needs and, without
rebuke, slow down or even block content that rivals their own
services.If YouTube or Netflix are hogging up all of the bandwidth, for
example, and your ISP has its own half-baked on-demand video service, it
could essentially sabotage the download speeds of YouTube and Netflix
and favor its own service.This, as you can imagine, bodes poorly for
content consumers, a.k.a. the American public.
Proponents
of net neutrality rules are alarmed at this verdict because it could
create a tiered internet in which ISPs become the gatekeepers to what
you can and can't access on the web.The scenario in which Netflix is
treated differently from a cable provider's own video on-demand service
isn't so far fetched. It actually happened in 2012 and caught the
attention of Netflix CEO and Comcast subscriber Reed Hastings.Hastings
noticed that Comcast didn't count the data used to stream video through
its own Xfinity app on Xbox 360. A button click away, the video game
console's Netflix, Hulu Plus and HBO Go apps did count against the data
cap instituted by Comcast, giving Xfinity an unfair advantage.Scenarios
like this make it clear that the choice as to which service is best may
no longer be in the hands of users. ISPs could heavily influence your
online habits from here on out.That's not only bad for the well-funded
Netflix, it's devastating for the garage-based app developer with a
legitimately innovative idea. The next Snapchat could easily be
overshadowed by a deep-pocketed copycat like Facebook's inferior Poke
app if it were too slow or counted against your data plan. Facebook
would have the money to copy and compete, but two Stanford University
students with an original idea would not.Ultimately, the biggest losers
would be content consumers - you and everyone who uses and enjoys
internet content.
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