Apple's
gold-coloured iPhone 5s was the most popular smartphone for Christmas,
beating Samsung's flagship Galaxy S4 for a third consecutive month.wheel balancerAccording
to the December uSwitch.com Mobile Tracker – which is based on live
searches, pre-orders and sales – Apple and Samsung were head-to-head in
the race to be Christmas number one, but the iPhone 5S pipped Samsung’s
Galaxy S4 to the post.Samsung's previous-generation Galaxy S3 turned out
to be December’s biggest climber, rising five places to become the UK’s
third most popular mobile phone for the festive period. The S3 was also
the cheapest smartphone in the chart last month, with deals starting
from £15 per month with a free phone.However, Apple phones have topped
the chart since March 2013, with the iPhone 5 claiming the title of
Britain’s most popular phone for seven months running, before the
release of the 5S knocked it off the top spot.Apple’s iPhone 5c, with
its lurid plastic casing, was the fifth most popular phone in December,
despite only being £8 per month cheaper than the 5s. Meanwhile, the
iPhone 4 dropped out of the chart altogether.Although the December chart
was dominated by Apple and Samsung – which claimed eight out of the ten
top spots – the HTC One and the Sony Xperia Z1 represented other
phone-makers, claiming seventh and ninth places respectively.
“The
iPhone 5S deserved to be the Christmas number one. As well as giving
gleeful members of the cult of Apple hours of fun with its Touch ID
feature, which can read more than just fingerprints, it also made gold
the new black," said Ernest Doku, telecoms expert at uSwitch.com.pp resin“But
it was by no means an easy steal. There was plenty of movement in the
run up to Christmas, with the Samsung Galaxy S3 being a surprise climber
throughout December. It goes to show that a smartphone with robust
specs can outsell newer gadgetry if the price is right."A separate
report by Kantar Worldpanel ComTech in December revealed that the
popularity of Apple's iPhone 5s far exceeds that of the iPhone 5c,Banner Penwith
three times as many people opting for the high-end model.However, the
iPhone 5c appeals to a broader audience than Apple usually attracts, and
has encouraged new customers to try the brand for the first time.
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