Monday, June 11, 2012

7-Eleven and Envirobank join forces to promote recycling

Convenience franchise, 7-Eleven, has teamed up with Envirobank Recycling, the company behind reverse vending recycling machines, rolling out a trial of the first two Envirobank machines in NSW's Kensington South and Victoria's Brandon Park.

Similar to a vending machine, customers can deposit an empty plastic bottle, aluminium can or plastic Slurpee cup into the machines, located out the front of the 7-Eleven sites, and receive a reward voucher for instant redemption in that 7-Eleven store.

During the two month trial, free gifts will include a Slurpee upgrade or $1 Cadbury chocolate bar, but luckier recyclers will be in with a chance to win an Apple iPad, iPod Touch, eight $25 fuel vouchers or four one month free Slurpee cards.

Warren Wilmot, 7-Eleven CEO, is most excited about the fact that the franchise's plastic Slurpee cups can be recycled. "Customers love our Slurpees and we're excited that our plastic Slurpee cups can be now be recycled at these two stores. Our aim through this joint initiative with Envirobank is to reduce the amount of litter in the areas around our stores to make it more pleasant for everyone and increase the material that can be recycled," he said.

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